Penguin Golf

BRD. LABS.

Respect the craft. Reinvent the data.

Equip coaches and players with pro-level insights, keep students engaged, and help training programs retain every client.

Spencer Fonbuena

“The future is here, it just isn't evenly distributed. We're not here to replace the human in the coaching cycle, we're here to amplify what great coaches can do.”

CTO & Co-Founder

Built for modern coaching programs.

From swing shape visualization to long-term progress tracking, BRD gives coaches a single place to see, coach, and scale every athlete's development.

Swing shape visualization
Swing Shape

See the entire swing story, not just frozen positions.

Trace the full motion path for every swing so coaches can diagnose tempo, sequencing, and repeatability at a glance— instead of guessing off a single frame.

Swing plane and checkpoints
Swing Plane

Dial in planes, checkpoints, and coaching lines with precision.

Layer swing planes, key checkpoints, and angles so every cue is grounded in clear visual reference points—not hand-wavy lines drawn after the fact.

AI feedback example
AI Feedback

AI-powered feedback that still sounds like your coaching.

Surface likely swing issues and suggested language while keeping the coach in control of priorities, tone, and training plans—AI assists, you make the call.

Progress stats over time
Progress Over Time

Rollup performance stats that finally tell a clear progress story.

Zoom out from single sessions to see trends across weeks, seasons, and full training cycles for every player or team—so progress is obvious to you and your athletes.

Coach assignments for players
Assignments

Keep every player on a clear, personalized training plan between sessions.

Assign drills, due dates, and check-ins so players know exactly what to work on—and you can quickly see who's executing and who needs a nudge before the next lesson.